Promoting Value Added Services
Opportunity: Take an inventory of the client's services that make them unique, and then talk about what key customers care about.
What We Did: Reviewed client's services with benefits and brainstormed a statement that could quickly and easily communicate what they do.
Results: We landed on "More Than Mezzanine Flooring" since it defines their product line and brings your attention to important complimentary services you need and care about when selecting an industrial platform deck. "More Than Mezzanine Flooring" is being promoted cohesively in trade shows, press releases, print advertising, Internet marketing, direct mail pieces, give-aways, banner ads, brochures and videos.
(Advanced Orthopaedic Physical Therapy PSC)
Planning & Designing
Develop a web site and brochure that communicated the unique benefits
of a Louisville Physical Therapy business. Coaching in key search
terms, web site layout, copy, standards, and other marketing opportunities.
We Did: Worked with the client to understand their unique position
in the Louisville marketplace and how best to capture that with
design, words, and marketing tactics within a reasonable budget.They
now have a foundation to continue to expand upon on the Internet
and off in marketing.
The new web site and brochure are saving them time with patients
and partners in care, while communicating their skills, experience,
and personal commitment to the Louisville metro area.
Move the brand identity in line with the target audience in message
We Did: Researched to verify what the potential client cared
about and wanted. Visually formulated the look and feel for the
compelling message with supporting copy and marketing plans.
Increased excitement about the company’s service, resulting
in positive internal and external response rates.
Trade Show Invite and Promo
Opportunity: Create interest in the client’s tradeshow topics without giving away the details.
What We Did: The design was a 6” x 9” post card as shown to stand out with the black and green colors playing up the 3 key topics that addressed current concerns of customers. Easily understood that if you came to their booth as detailed on the backside you would find out more about these 3 topics and how their product addressed them to your benefit.
Results: The client liked the design so well they had it embroidered onto their shirts for the show.
“New All Inclusive” Brochure
Opportunity: Design a product brochure to fit into the existing sample case (VHS Case) instead of the individual pages currently being used.
What We Did: Executed a layout that was logical and divided by company information, product specifications, finishes, and installation products while highlighting the compelling benefits.
Results: Very handy for mailing, show promotions, easy to carry, and works in the current sample case.
Excite people about flooring panels and get product samples into
the decision maker’s hands.
We Did: Newhouse Strategic Marketing Inc. coordinated the delivery
of several pizzas at no charge to current and potential customers
with another pizza box filled with product samples and literature.
Client received several contacts that allowed opportunities to discuss
his product line with key decision makers. Over
50% response rate
Update Booth for New Location
Opportunity: Design a booth to build brand and product awareness with an island location that was open and easy to locate.
What We Did: Designed banners that could be easily viewed and understood from far away. Used the client's actual product as part of the booth construction (mezzanine flooring panels). Introduced truss structures for the industrial market and to define the space while keeping it open.
Results: Numerous compliments with strong booth traffic flow. Banners and signs are used at other events for promotion.