Project Summaries

MyAOPT.com (Advanced Orthopaedic Physical Therapy PSC)

Website Planning & Designing

Opportunity: Develop a web site and brochure that communicated the unique benefits of a Louisville Physical Therapy business. Coaching in key search terms, web site layout, copy, standards, and other marketing opportunities.

What We Did: Worked with the client to understand their unique position in the Louisville marketplace and how best to capture that with design, words, and marketing tactics within a reasonable budget.They now have a foundation to continue to expand upon on the Internet and off in marketing.

Results: The new web site and brochure are saving them time with patients and partners in care, while communicating their skills, experience, and personal commitment to the Louisville metro area.

"The ResinDek® booth was both attractive and practical for the product line" An Industry Consultant

Trade Show Booth

Opportunity: Communicate quickly to the targeted captive audience.

What We Did: Used the client’s product as the booth structure with features/benefits and added a fun theme with playing cards that tied into the pre-show mailer.

Results: Potential clients and existing customers quickly understood what the company was selling and were drawn in by the open inviting design. Compliments were abundant and the client was very proud of their booth and product line.

Brand Enhancement

Opportunity: Move the brand identity in line with the target audience in message and visuals.

What We Did: Researched to verify what the potential client cared about and wanted. Visually formulated the look and feel for the compelling message with supporting copy and marketing plans.

Results: Increased excitement about the company’s service, resulting in positive internal and external response rates.

Creative Product Samples

Opportunity: Actual product into the hands of interested parties.

What We Did: Mezzanine floor panels were cut, marked by type, and then inserted into VHS carton cases, shrink wrapped to avoid barriers and mailed.

Results: Long-term samples are now in vinyl VHS cases because of the ease of delivery and positive response from the carton style.

Promo Project

Opportunity: Excite people about flooring panels and get product samples into the decision maker’s hands.

What We Did: Newhouse Strategic Marketing Inc. coordinated the delivery of several pizzas at no charge to current and potential customers with another pizza box filled with product samples and literature.

Results: Client received several contacts that allowed opportunities to discuss his product line with key decision makers. Over 50% response rate