Smart Advertising on Smart phones

There are lots of deals right now on advertising and some are worth considering, since you can reach your audience for deep discounted rates.

However, as usual smart advertising requires a little homework and logic.

Cell phone advertising is still rather new and is very appropriate for some businesses, and others just need to stay away. Recent research from a 2009 survey from Smartphone Intelligence showed purchases on smart phones as follows:

19% purchased music
14% purchased books, DVDs or video games
12% purchased movie tickets

Most popular use, yes you guessed it- checking prices and consumer reviews on line while shopping.

So if your business fits into one of these categories then it’s worth considering.

Other research recently showed that BlackBerry uses spend more than IPhone users making demographics key to what you do for ROI.

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