Online Marketing Takes More Of A Customer Mindset for Success
It’s so sad, however true (because my husband is a smart man)- my husband was shopping for TV’s on the Internet recently and entered “www.HHGreg.com” well guess what, he was led to a site that appeared to be what he wanted.
After a couple strange mumblings, I began to quiz him knowing some of the tricks they play on innocent consumers on the Internet and quickly learned he was not on the proper site and had not spelled the store’s name correctly.
This is why it is critical to understand your customers and their thoughts so you can assist in leading them to your click and mortar store, even if a competitor or a wolf is dressed like granny they will still be able to find you.
So take the time and consistently visit the Internet as your customer would, to see what is along the path to your homepage.
Submitted by Debbie Newhouse of www.NSMktg.com