Marketing Manners

I continue to be amazed by marketing blunders, such as using obvious trademark protected materials without asking or seeking permission.
One example of this occurred when a city simply decided to use the Dr. Seuss’ Grinch personality for a promotion without asking or paying for this well-known character.

A few months later a city and ad agency decided to shine lights in another city to promote their city, only to be told it was against that city’s rules for such displays.

Sometimes creativity goes without stopping to consider the rules; it’s too bad because normally hundreds have been spent up to the point of the team being blocked from execution.

So stop and think about rules and regulations prior to spending too much on a creative promotion, and asking permission is always a great relationship-building tool.

Newhouse Strategic Marketing, Inc.
Debbie Newhouse