What’s Your Email Brand?
E-mails should be consistent in appearance and format from your business since they are part of your brand identity.
Sometimes I receive e-mails from office personnel that include their own creative scrapbooking look, however to me they appear unprofessional and sometimes difficult to read.
scan your outgoing emails and review with your team the importance of looking
professional and being on the same page.
Some include logos, although since those download sometimes and eat memory, I prefer not to include images on mine.
Other email elements that are important are:
Remember to email for the customers’ convenience not yours!
Newhouse Strategic Marketing, Inc.