Another Free and Useful Tool

I love it when I find something relevant to my work that is useful and of course free.

Recently I stumbled across http://www.aminstitute.com/headline/index.htm and love this since it’s quick and reminds us how important our headlines are for press releases, web sites and other marketing message areas.

I was excited to see one of my client’s headlines with Fuel Prices Fuel New Products score 100% and preceded to test others I was currently working on of course?.

Trying to remember grammar, punctuation, search engine terms that are hot, industry terms, etc. can be quite the undertaking at times so this tool is being added to my process and I hope you will give it a try.