FTC Guidelines Change for Endorsements & Testimonials

The FTC (Federal Trade Commission) has adopted New Guidelines for Endorsements and Testimonials in Advertising, effective December 2009.
So be on the lookout for these new rules, looks like blogging is included also.
More information at: http://www.ftc.gov/opa/2009/10/endortest.shtm

Newhouse Strategic Marketing, Inc.