you in touch with your customers, therefore top of mind.
people who care and want your information have signed up for this, make sure
they all know you are still alive and kicking (still in business, still developing
new products, changes to assist them in the economic times)
lost in the “clutter” of social networking, format to tell the
and ease, email newsletters are easy and fast to deliver.
your email “active” in their address books, so you don’t
get spam filtered or deleted during technology changes.
Forces you to focus upon your most critical message at this time to your industry.
expensive than press releases, promo materials, advertising, and web site
way to update your contact list and keep abreast of changes.
the space and format for key discussion points and education for your product
versus replacements that may be entering the marketplace.
any rumors that may be circulating by encouraging direct communication.
Newhouse Strategic Marketing, Inc.